Pay Per Click
Looking to maximise your online ad spend? From auditing current campaigns through to initial set up and ongoing management we have you covered.
“Be seen the moment your potential customers are searching for your products or services.”
In general, pay per click (PPC) marketing is a form of online advertisement where you only pay when your ad is clicked. Search engines like Google and Bing make pay per click advertising available on an auction basis where the highest bidder typically earns the most prominent placement.
Since people are searching for specific products, services or information, PPC is all about relevance. Investing in a paid advertisement will allow you to show a targeted ad at the exact moment your potential customer is searching for products or services that you offer. This type of advertisement can help you to achieve your marketing goals, including:
- Increasing sales
- Generating leads
- Promoting brand awareness
How PPC Campaigns Work
How we approach Pay Per Click Advertising
Ecrubox provide a holistic approach to performance marketing, the PPC and Paid Social teams work closely together to create strategies that go hand in hand with each other, to drive traffic through to the site and increase conversions.
Following the Awareness > Consideration > Conversion structure we have seen real success, allowing us to capture users at any stage of their buying process, and serve them with relevant ad messaging. Ultimately, the more relevant touchpoints we can provide, the quicker users will move through the purchase journey.
Our campaigns incorporate different messaging and ad formats at each stage of the buyer’s journey across multiple channels, running these simultaneously first acquiring the right visitors then triggering new ads along the journey as they engage with more ads and site content. Pay Per Click advertising offers various campaign types which can be utilised to increase the exposure of your brand.
Utilising the Search Network, these campaigns use text-based ads which trigger for search terms related to your targeted keyword. Allowing you to reach users at critical points within the buyer’s journey, delivering ads exactly when they’re looking for your products or services.
Making use of Ad extensions we can ensure the best information is delivered to your customers at the right time, whether it’s an active promotion, a contact number or with extensions we ensure users are shown what’s important to them and their search query.
Utilising the Display Network, these campaigns reach new customers or engage with existing customers through the use audiences. Audience targeting allows us to reach users who are most likely to be interested in your brand.
A combination of strong imagery and captivating copy we can create responsive adverts which will draw the attention of those most interested in your brand.
Displays Ads allow for us to reach customer earlier in the buying cycle and expose them to your brand before they begin looking for your services. A key part of the awareness stage of our campaign structure.
Reach new customers and provide them with key information about your products before they click onto your website with Google Shopping Campaigns. Using Google Merchant Centre and Google Ads we can create comprehensive shopping campaigns to promote both your online and local inventory to customers searching online.
We start by sending product data to Google through Merchant Centre, and then create shopping campaigns through Google Ads using that data. Shopping Ads allow for crucial seller information to be put across to the user sooner, allowing them to decide if the product is what they’re looking for and within their budget before they’ve even click on the Ad. Meaning that the traffic that does reach your website is of higher value with a greater chance of converting.
Generate high value traffic with custom remarketing campaigns, with remarketing with can create custom audiences based from users who’ve had previous interactions with your website. Whether the aim of your ads is to drive sales, increase registrations or build brand awareness remarketing can help get in front of the right users at the right time.
Using custom audiences, we can deliver ads to users based on their prior interactions with your website. Delivering ads to them at next steps in their customer journey reminding them your business has what they’re looking for. Putting focused ads in front of users with the key information they’re looking for before committing to a sale.
Build Brand Awareness and drive qualified leads to your website with video advertising. Serve video ads on their own or within other video content on YouTube or across the display network. Promote your brands messages with high impact video-based advertising, whether it’s a short and impactful or longer and captivating video, these campaigns allow you to reach customers right when they’re viewing related content. Want to know more about creating the perfect video ad for your brand speak to a member of our PPC team about how we can help put together a video ad that suits your business.