Making great looking festival tents that stand out from the crowd was what started camping brand Gorilla Tents on their business journey; they develop and produce eye-catching designs that can be spotted day or night, utilising innovative designs that make Gorilla Tents the world’s first glow in the dark tent.
Camping enthusiast and Marketing Director for Gorilla Tents, Jamie Walters came to Ecrubox looking for help on increasing brand awareness and, as a result, sales.
Ecrubox worked with Jamie and his team to develop a strategic Inbound Marketing strategy that met these objectives, which included a complete website refresh, including migration from Wix to Shopify, monthly campaign plans across paid social and Pay Per Click (PPC), a monthly content calendar, content creation, Search Engine Optimisation (SEO) and Pay Per Click and management of both organic and paid social media channels.
Marketing Director at Gorilla Tents
We thoroughly enjoyed working with Ecrubox and were hugely impressed with the whole team. The account management was outstanding and they really helped us to understand the direct channel and shape our strategy.
Over the time period that Ecrubox worked with Jamie and his team, some of the results that the brand saw included:
A 220% increase in online orders
A 367% increase in return on investment
A 300% increase in Facebook engagement
A 210% return on ad spend (ROAS) across their PPC activity
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