You can’t put a filter on your values as a brand.
Over the last few months, Team Ecrubox has been listening, learning, and asking ourselves, ‘How can we be better and do better as an agency?”
From the outside in, we have been discussing how content strategies can adapt, shift and honour the movements happening around us, produce sustainable solutions, and guide our clients on how best to tell their stories in today’s current climate, as well as our own.
Communication has been key, and even though we are all separated, these discussions have brought us closer.
The biggest takeaway has been: education.
We have invested our time in learning more.
Pushing ourselves on what we thought we already knew.
Taking time to be inspired, relish in awe, and really look at what others are doing when it comes to supporting communities and making an impact.
So we want to start with a story that truly inspired us. It was raw. It was bold. And it was brave.
Ohh Deer, a gift company shared a recent post that was a prime example of how a brand can use an honest experience to show consumers their values as a company.
A customer had written to the founders, asking for a refund as they were unaware that their subscription box would be donating proceeds to the LGBT community.
The founders gracefully shared the message and their response.
64% of consumers are belief-driven buyers who want brands to deliver on societal issues, as well as products.
But it’s not enough to show your support, they want you to be active. The level of engagement needs to be clear and more than ever, they want companies to share personal experiences of what movements, initiatives, and campaigns mean to them. This is what the founders of Oh Deer did. They made it personal. Because it had to be.
Consumers are increasingly trusting brands that take a stance.
What are you willing to take a stand on? And when is the time right to speak, and when is it time to listen? Asking those questions, but always going back to your own company values makes a HUGE difference. With today’s current climate, it’s made us all pay close attention to how we are doing business. Using the story of your brand to make an impact, to create conversation, and ultimately do more than just sell products, invites you into the wonderful world of combining smart business with social values. What every company should be built on.
Your tweet, Your voice.
When it comes to humanising a brand, what better way than to actually add voice to the strategy? The bluebird is at it again. Because think about, how many times have 280 characters not been enough? Conversational nuances are lost in translation and things are taken out of context. Not any more thanks to twitter who are rolling out a new feature that uses your very own voice.
360 degree branding.
It’s not enough to just read something… we want someone to read it to us.
But hang on, now we want to talk about it as well as listen to an audiobook. So naturally, we download a podcast.
But we want even more.
We want to hear, read and see it…thankfully we have “Behind the scenes podcasts” for that. But what is next?
My point is, flat content just doesn’t do it for us anymore. We want the full experience. That’s why twitter is onto something golden.
An element of twitter’s audio tweets that we shouldn’t overlook is the very fact that the player that pops up at the bottom of the app, allows you to scroll Twitter while listening. So this means Twitter could make a play at hosting long-form audio or background audio.
Now that’s a very exciting move. So in response to that, how will our friends at Insta respond? Are voice captions next to help us go beyond the filtered pictures and add more storytelling context? Who knows…. until then, we will fly with twitter on this trend.
The final story is a little of a personal one… I’m Lucy, the voice behind Ecrubox Take. I’m Head of Content and Communications, and of course, my head spins in the digital world of copy, images, and video. But I like to come up for air and learn from those around me.
True teamwork is when you grow, learn, and support each other as well as making an impact and showing up for your community. It’s all about learning from each other.
Throughout the last three months, we have all been separated. Creating, ideating, strategising and moving forwards when you are not physically present with your team can be hard. More than ever, we have all needed support to get through these strange times and as things start to go back to “working” again, I think it’s important for us to remember what we have learned throughout this process. And for me, that starts with the team.
We are now so used to working in our little bubbles and continuing on in our strange normal that preparing for a new transition can seem a little overwhelming so as an agency it goes back to how we introduced today’s take. We have spent a lot of time listening. Listening to our clients, each other, and also our competitors.
Whatever you do as you step into the next phase, try to bring with you those listening skills. We believe that to be the secret to evolving as an agency and more importantly as a team .
Now it’s time to listen to you and ask for your help.
What type of content do you want to see? What stories do you want us to highlight? What resources can we offer you more of?
Subscribe to our newsletter so you can take part in shaping the way we share our story with you.
That’s it from us! Have a wonderful weekend and remember, never stop learning. It’s in the beauty of everything that we do.