News For The Creative Mind.
“Creativity requires the courage to let go of certainties.” ― Erich Fromm
In today’s take we wanted to blast you with good news that gets your creative minds churning as opposed to fearing the next quarter ahead. Yes, we are living in uncertain times and the world is being impacted dramatically. BUT, where there is crisis there will always be an opportunity.
Here’s a story we are raving for right now! Shares in Zoom are worth almost double what they were at the beginning of January. You heard us right, light is shining in certain areas of the stock market. The video conferencing platform took a hit late last year, but with the world’s sudden commitment to remote working, the company has become more valuable than ever.
Remote working. This isn’t a new concept. But it is increasing at a rapid pace. The amount of people who work remotely at least once per week has grown by 400% since 2010. Agile companies are the ones that are implementing the right tools and technology to keep employees connected, assuring success regardless of a team member’s location
A strong communication practice amongst the team will prove to have better results: Brands who have designed an infrastructure that helps support and strengthen the level and quality of communication regardless of an employee’s location will continue to win and gain new customers.
At this week’s Digital City Festival in Manchester, @gordonfletcher of the @salfordbizsch spoke about Strategic Digital Transformation and stated, “ “We need to get people into the mindset that every person has a part to play in the digital maturity of their organisation.”
Transform the digital presence of your product, but also focus on the digital transformation of the team. Put into place the right toolkit needed for there to be a cohesive story of communication from brand, to product to company culture.
Experiential marketing has been flourishing over the last few years. Consumers want to immerse themselves within the story behind the brand. And what better place to showcase innovation than a city built for design, media and technology. SXSW. Well, that was going to be the case before the virus hit. For brands and media companies that build their live marketing calendar around SXSW, the cancellation of the annual Austin festival has pushed marketers to quickly rethink their best-laid (and now dismantled) plans.
Experiential marketing is key for direct to consumer brands and is a valuable part of their marketing strategy as it gets consumers to know them in the physical space. When a crisis hits, and physical engagement is not an option for creative concept, brands have to be able to adapt quickly and utilise resources and current designs in a way that means they are interchangeable and can be used at multiple venues and events.
Brands have to start creating immersive experiences with a longer life span and design them so that they can be used for various campaigns/ events and seasons. No one would have been able to have predicted the impact that Coronoavirus would have had, however, the question is, how can you use your resources, creative ideas and designs to move forwards and continue inspiring and immersing your consumer with your brand’s storytelling skills?
This week’s take has been simple, yet, hopefully, thought-provoking. Now is the time to build, design and create teams, products and messaging that captivates, uplifts and inspires others to be part of your digital hive.