Snapchat, Moldy Whoppers And TikTok Fever
What to do when you are staring at a space full of 5 million apps? Well, you either start branding your mobile app to stand out or redesign what you already have. That’s the choice Snapchat opted for. Check out this week’s latest headlines in the world of digital news.
Snapchat is testing a big new redesign. A new home for the Snap Map and its original shows — plus a new test of news briefs. Snap is working on two significant tests that could reshape its flagship app in a critical year.
Whatever the industry is, branding is essential and universal among every business. A mobile app is nothing different. If you have developed a mobile app, and you want it to perform, brand awareness is something that can get you all the attention that you need.
Mobile app branding holds a strong position in the digital marketing world. in 2018, more than 31% budget is spent on mobile app marketing by companies who are willing to scale their business fast. And when it comes to branding a mobile app, people ignore it or assume that since there is an app, people will download and use the app automatically. Unfortunately, this is not the case anymore. People have become very picky! And also, a little “app snobby.” With over 2 million apps in the app store, it’s almost impossible to get the attention of users. So you better be ready to optimize, brand and build your app so that it’s performing at it’s best.
As brands use TikTok, TikTok uses The Brits Awards. TikTok made its presence known through a live-steam takeover that was amplified directly to London’s Piccadilly Circus digital screens.
It’s a major play from the app in the UK to woo British musical talent to its platform after main rival Youtube declared its intention to make itself the number one choice for musicians trying to find new audiences.
TikTok’s secret is an effective vaunted algorithm, which is constantly searching for new clips rather than just pushing out the latest videos from already popular users. If you’re a musician in 2020, you may be better navigating the world of social media to make your music known. And when we say social, we mean TikTok.
Burger King unveils moldy whopper in a bizarre new ad campaign. Just writing that makes us feel queasy. Trying to put us at ease, the tagline reads, “The beauty of real food is that it gets ugly. That’s why we are rolling out a whopper that is free from artificial preservatives. Isn’t it beautiful?” This advert has been produced to attract new customers and promote their artificial-preservative-free burgers which are expected to be available in all US Burger King branches by the end of 2020.
It’s no surprise, consumers are attracted to real, authentic, transparent content. Brands are stripping back, diving in and sharing all with their audiences. But is there a limit? Where does the line sit between aspirational and raw? How much should you share? After all, brands are supposed to attract buyers with dreams. Is the hard-hitting truth always the best way forwards?
This whopper of an advert makes an important point. As a brand, it’s important to recognize flaws, mistakes or opportunities to evolve to meet the expectations of consumers. Most of the time, we do this undercover and in the secret R&D lab, but sharing the transformation and change of a product with an audience, potentially increases their loyalty and trust of the brand. As the whopper becomes “good” and leaves its menacing shadow of grease and preservatives behind it, will the consumers embrace the angelic burger of goodness coming our way? Only time will tell.
That’s it from us here at the Ecrubox Office. Stay up to date with our daily news and insight at @ecrubox and make sure to be part of the conversation on Twitter. Happy Weekend!