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Benefits of Connecting Shopify and Hubspot

In a society where almost everyone is selling products on their website, increasing your online presence to compete may seem like a huge step. However, HubSpot has recently announced the new integration of Shopify into their bespoke system, designed to bridge the gap between eCommerce activities and marketing efforts of the Shopify business owner.

Read more about some of the benefits of integrating these two amazing pieces of software.

But what is HubSpot?…

Utilising the power of Inbound Marketing to turn your website into a customer magnet, HubSpot is a leading CRM, marketing, sales and customer experience platform, helping companies attract visitors, convert leads and close customers. As well as engage them with specific landing pages, personalised emails and calls to action, all from one easy to use place.

Watch your data grow

A great benefit to the new integration is that you’ll be able to gain better insights about your customers using HubSpot’s Smart Lists. Segment your customers with options such as by the products they buy, the deals that they take advantage of or their lifetime value (amongst other options). Using them, you can personalise the emails you’re sending out, ads that you’re creating and even how you market to your audience, to help it grow even further.

Automate your eCommerce marketing campaigns

Now that you’ve spent time perfecting your follow up email you’d kick yourself if you forgot to send it out after you’ve made a sale right? With the HubSpot integration, you can create and adapt your email marketing campaigns to make sure that you don’t miss a single touch point, and your emails will be sent automatically to make life even easier!

Welcome new customers with a bespoke email minutes after their first order, remind them to make a repeat purchase and check in with them a week after they’ve received their order to ask for a review, and the best bit? Once you’ve created your email templates, you don’t need to lift a finger!

Make reporting easier

Reflecting on the previous month is an important aspect to scaling your business, you want to know exactly where you made a profit or a loss, what contributed to it and maybe reflect on how you could do it better for the next month.

No longer do you need to go to multiple different places to discover all of your important information; it’s all collected in a brand new eCommerce dashboard with seven default reports that are easy to adapt and export, including:

  • An order snapshot for each month
  • New sales summary
  • Lifetime order value by source
  • New customers compared to last month
  • Abandoned cart recovery

And you can even customise the dashboard and reports to get even quicker access to the data that you need.

Find out more about how HubSpot's new integration can help to transform your business

or talk to one of our expert team today to arrange a demo.

Digital Marketing Executive, home renovation novice and habitual tea drinker.