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Ecrubox Digital Ltd.

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Ecrubox Digital

Our top tips for incorporating video into your content strategy

Video is everywhere, there’s no denying it. Whether it’s THAT viral cat video, a local restaurant showcasing a new menu or Apple teasing a new iPhone, video is a source of content that we all know and (sometimes!) love. As social media is being used more and more as a marketing tool, and with more than 500 million hours of video watched on YouTube every day, it’s more important than ever to be paying attention to video and ensuring that you’re making the most of this huge opportunity.

Integrating video content into your strategy needn’t be hard, nor does it need to be hugely time consuming, in fact coming up with the ideas is usually the hardest part! With that in mind, we’ve pulled together some fool-proof ways to get your video content off the ground…

Tell your company story

We’re sure the story of how your company came to be is a great one! Whether it was a crazy idea over breakfast or a desire to make an impact on the industry, whatever the story, your audience will want to hear it.

Sit down and interview a few key people within your business, ask them what they love about it and where they’d like to see it develop in the next five years.

Re-purpose your best performing blog

If you have a piece of content that’s doing well (check your social media stats and Google Analytics), driving traffic to your website and getting good engagement on social, then why not re-purpose it?

If you don’t have a budget for video content, this is something you can create yourself. Use the blog as a basis for a video by narrating some of the key points over a slideshow of images and weave in some live quotes from staff members and customers too, to add more authority. There are lots of simple (and free) video editing software available for you to use, making even the simplest content look professionally made.

Most new operating systems come with a basic video editing software included, such as iMovie on a Mac and Movie Maker on Windows, both of which are easy to use and understand to help ease you into the video editing world. OpenShot is another great piece of software, with a long list of amazing features to fulfil your video needs, and the software is widely available for operating systems such as Windows, Mac and Linux.

Reaching a new audience

An introduction of film to your content strategy can help your company reach that audience you’ve been dying to break into. A Facebook video receives, on average, 135% more organic reach than a Facebook photo . More reach = more people seeing your video, that’s great right?

Platforms such as Facebook and Instagram have now even introduced video and live video as alternative ways to publishing video content that doesn’t need to look professional and polished. Using this style of video also helps to create a sense of urgency for your audience, so they don’t miss out on all the new and exciting bits and bobs that you’re sharing. Remember to promote these videos ahead of time to build up some excitement and encourage your audience to get involved in the conversation.

Show off your company culture

People love an exclusive look behind the scenes, so be sure to show your audience what you get up to both inside and outside the office, let them meet your team and take the opportunity to showcase your brand personality. This can really help if your industry is quite serious, or stuffy, setting you apart and making your brand more approachable.

Just remember…

Your video doesn’t need to be shot on the most expensive kit you can get your hands on. These days, the latest mobiles have a decent camera and microphone (we’d recommend shooting on an iPhone 7 onwards or android equivalent for best results). You can even get hold of tripods especially for shooting on a mobile to make it even more stable and seem more high quality.

Hopefully we’ve given you a few ideas to get you started with your video content, and we’d love to see what you come up with! Do you have a story you’re ready to tell, but looking for some ideas and help sharing it? Please do contact our team.


Creator and co-founder of Ecrubox Digital, MBA student at Warwick University and mum of three.